Calculator
The Empty Chair Tax

You're not missing revenue.
You're paying for empty chairs.

Every empty slot already cost you money, it just doesn't show up as a line item. Move the sliders to your real numbers and watch it build.

Not how busy it feels. What percent of available slots are actually booked.
Right now, every month, this is missing
-$0
Recovered at 80% +$0
Revenue at current volume
$0
Revenue at full capacity
$0
Annualized: $0 left on the table every year this continues.
Before We Go Further

That number isn't a coincidence. It's a pattern.

Every therapy practice that ends up on a call with us says some version of the same five things. See how many are true for you.

  • 1
    You're referral-dependent, and referrals are drying up. One slow quarter from a couple of referral sources and the calendar goes quiet, no matter how good the clinical work is.
  • 2
    You've already paid an agency to "get you leads." You got a spreadsheet of names, half unreachable, none of them booked. The invoice cleared either way.
  • 3
    You don't actually know your utilization rate. The practice "feels busy." Busy and full are two different numbers, and only one of them pays the bills.
  • 4
    Every enquiry that gets a slow response is a client who books somewhere else. Not eventually. Same day, usually within the hour.
  • 5
    You're a licensed clinician first. Ad accounts, follow-up automation and review requests were never supposed to be your job, and every hour spent on them is an hour out of session.
Here's the part that matters

The number on the last screen isn't a projection from us, it's built entirely from what you just entered: your clinician count, your fee, your capacity, your honest utilization. $0 a month is what silence is currently costing this practice. Every month the mechanism below isn't running, that number renews itself.

The Mechanism

The journey of a single enquiry

Built in 5 to 7 working days. Runs every day. Owned by you, run by us.

1

Meta Campaign

Your ads run only in the states your clinicians are licensed in.

Without it todayYou wait on referrals and hope this month looks like last month.
2

Landing Page & Qualification

They land on the right page we built, not a generic form.

Without it todayThey land on a generic form or confusing page and drop off.
3

Qualification Questions

They answer a short set of questions so the right people move forward.

Without it todayUnqualified enquiries get through and waste your time.
4

Booking & Routing

They see the right clinician's calendar and book the right slot.

Without it todayNobody follows up, they book with whoever answered first.
5

Speed to Lead (60 Seconds)

They get a text, email and voicemail within 60 seconds.

Without it todayEnquiry sits in an inbox until someone gets to it.
6

Reminders Before Appointment

They get timely reminders so more people show up.

Without it todayNo reminders go out, people forget or don't show up.
7

No-Show Recovery

If they no-show, we follow up automatically and recover the slot.

Without it todayNo-show, slot gone, nobody calls back.
8

Review & Nurture

After the first session, we request a review and stay in touch for months.

Without it todayNo review request, no nurture, they disappear.
Ad creative examples

Past client reactivation

We reactivate your existing past-client list with helpful, valuable content and timely offers, so they come back when they're ready, or refer someone who is. This is revenue from people you already paid to acquire.

Starts on day one of your signed agreement, once your BAA is executed. No client list is ever uploaded before that.

You own it. We run it.

Your own sub-account, your own login, your ad account in your name. Every page, every automation, every lead, and all your data belongs to your practice from day one.

Nothing held hostage. We're the ones who run it, refresh the creative, and keep it converting.
Proof

What this looks like when it actually works

Dr. Mike Dow runs Non-Ordinary Therapy Co. He came to us the same way most practices do: good clinicians, real capacity, and a calendar that wasn't filling itself.

In under 40 days, we generated over 300 leads for his practice, at a fraction of what the industry pays. That practice now brings on 100+ new clients a month, on an ongoing basis.

$9Non-Ordinary Therapy Co.
cost per lead
vs
$141US paid-search average, mental health
LocaliQ, 3,542 campaigns
Named case study, cleared for public use
300+
Leads, under 40 days
$9
Cost per lead
100+
New clients / month, ongoing
<40
Days to first results
The Plan

Filling the calendar isn't the finish line. It's the unlock.

Predictable demand changes what you're able to decide next. Here's the pattern, not a promise, of what happens once the mechanism is running.

1

Month 1 — Close the gap

The mechanism launches. Empty slots start filling. Your first Qualified Booked Calls land on clinician calendars within 30 days of launch, guaranteed.

2

Months 2-6 — Predictable, not lucky

Enough consistent volume that you stop guessing. You can see, in real numbers, what actual demand for this practice looks like, not what it feels like on a busy week.

3

Beyond — You decide when to grow

With real demand data instead of a hunch, bringing on another clinician stops being a risk and becomes a number you can run yourself. Predictable demand is what makes that decision safe to make. Whether and when to hire is always yours.

This is the pattern we've seen at Non-Ordinary Therapy Co., not a guarantee for every practice. What's guaranteed is on the next screen.

The Offer

Everything your practice gets

One build. Nothing held back for a future upsell.

  • Meta ad campaign management, built and refreshed for your practice specifically
  • A landing page and booking funnel that routes the right person to the right clinician
  • Speed-to-lead follow-up within 60 seconds of every enquiry
  • Reactivation outreach to your existing past-client list, once your BAA is signed
  • Review-generation automation running after every first session
  • Creative refreshed at least every two weeks, so the campaign never goes stale
The Guarantee

Zero Qualified Booked Calls in your first 30 days of campaign launch, and we refund 100% of your setup fee.

Not a credit. Not a discount on next month. The full amount, back in your account, and the contract ends there. No argument, nothing to chase.

This isn't a trial period. It's us telling you exactly what happens if the system doesn't work: you keep every dollar you paid us to build it, and you walk. We carry the entire risk on whether this delivers. You carry none.

Applies when you fund ad spend at our recommended minimum and give us what we need to launch on time. Do your part, and if we don't deliver bookings, that's on us and we pay for it.
Your Investment

What this costs, for a practice your size

Choose your clinician count. This isn't a guess, it's the same rate every practice at your size pays.

Clinicians, including you
6-14 clinician tier
Your Investment
$4,000/mo
Setup, one time
$8,000
Management
$4,000/mo
Even at a conservative recovery
If we recover just 80% of what's on the table$0/mo
You spend, with us$0/mo
You retain, net, every month$0/mo
Illustrative, based on the capacity numbers you entered earlier. Not a guaranteed outcome. Your contractual guarantee is the qualified-booked-call guarantee above.

Setup can split 50/50 at signature and launch, no premium for splitting. Six-month minimum term. Ad spend is client-funded, direct to Meta, never marked up.

Same published rate at every size: $500 per clinician per month, floor $2,000/mo, no upper cap. Setup scales in five bands, from $5,000 at 1-5 clinicians to $25,000 at 50+.

Next Steps

From today to launch

1

Contract

You sign the agreement we've walked through today, rates and guarantee included, nothing added after the fact.

2

BAA

We sign a Business Associate Agreement before any of your client data is ever touched. This isn't optional and it isn't skipped.

3

Onboarding form

About 15 minutes of your time. This is what we use to build everything around your actual practice.

4

We build

Campaign, landing page, automations, all of it, live within 5 to 7 working days.

5

Launch, then check in

We check in with you after your first 10 leads, again at your first qualified booked call, then monthly after that. You always know where things stand.

Precision Acquisition

Every empty chair in your practice has a number on it.

You've seen it today. The only question left is whether it stays empty next month, or whether we start filling it.

Precision Acquisition · Therapy Practices Only